Floridata Plant Encyclopedia

A Floridata Plant Profile 16 Callicarpa americana

Common Names: American beautyberry, beautyberry, French mulberry Family: Verbenaceae (verbena or vervain Family)
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american beautyberries
The distinctively beautiful beautyberries persist on the shrub for months providing food for wildlife and looking pretty for people.


American beautyberry is an outstanding deciduous shrub that grows 6-8 ft (1.8-2.4 m) tall with a loose, open form and outward pointing branches. This shrub makes a coarse appearance large toothed green to yellow-green leaves 6-8 in (15-20 cm) long and pubescent beneath. In springtime, tiny lilac flowers appear. These are held in clusters called cymes that arise from the leaf axils (where the leaf joins the stem). By autumn the flowers give rise to berrylike 1/4 in (0.6 cm) drupes in striking metallic shades of magenta and violet in the fall. The beautyberries are packed tightly together in clusters that encircle the stem. Variety lactea has white fruits.


American beautyberry occurs naturally from Maryland, south to Florida, and southwesterly into Tennessee, Arkansas, and Texas. It also grows in Mexico, Bermuda, the Bahamas and Cuba. It inhabits relatively open, well drained, rich woodlands and dry hammocks.


Very adaptable, even to low fertility soils. Light: Broken shade is optimal. Moisture: Very drought tolerant. Requires well drained soil. Hardiness: USDA Zones 6 - 12. Propagation: Seeds and semi-hardwood cuttings. This shrub often volunteers within its range, sometimes with such vigor as to be regarded as a weed species.


Use beautyberry for massing or individually in woodland plantings. Great for low maintenance natural gardens where it contributes year round beauty and food for wildlife. Spring flowers and beautiful fall fruit make this an attractive landscape plant. Use it in semi-shade under tall pines or in full sun where foliage will take on a not unattractive yellow-green color that combines interestingly with the brilliant violet fruits.

beautyberry flowers
The beautyberry's beautiful little lilac flowers appear in late spring and early summer.


The colorful berries last long into winter and are eaten by a variety of birds. They don't seem to be the most delicious food source around though, at my place in North Florida they tend not to be eaten until late winter when they are all shriveled into beautyberry raisins!

American beautyberry has some cousins that are also used as garden plants in Zones 5-8. Japanese beautyberry (C. japonica) and Bodinier beautyberry (C. bodinieri) are very similar in appearance to American beautyberry. My favorite (for looks) though, is purple beautyberry (C. dichotoma) which has a finer texture and more graceful form. Best of all the leaves are held in a single plane that makes a much more attractive presentation of the plant's ultra-violet fruits. When I visited the Atlanta Botanical Garden one October, I came across a beautiful planting of several species and varieties of beautyberry right at the front gate and they looked fabulous and I've been a beautyberry booster ever since.

Jack Scheper 04/21/97 updated: Steve Christman 10/01/99, 12/04/99, js 06/12/03, 2/18/05, 10/15/16

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Callicarpa species profiled on Floridata:

Callicarpa americana

( American beautyberry, beautyberry, French mulberry )

Callicarpa dichotoma

( purple beautyberry,Chinese beautyberry )

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